The majority of artists are aware of what is a press release, but only a small portion are good writers. In general, you want to build some momentum and buzz around the release of new music, a music video, a tour, or a launch party.
The purpose of a press release is to inform media outlets about a new artist or album in the hopes that they will inform their readers, listeners, or viewers about the artists or their music.
You need a music press release for several reasons:
- To let the public know about your music
- Music professionals appreciate press releases
- They look professional
Whether you're a DIY band, an independent artist without a manager or label, or you're on a tight budget, there are absolutely some areas of music promotion that you can handle on your own.
To inform people and generate some buzz, use the following tips on how to write a music press release to send to radio stations, other media outlets, and your mailing list.
Writing a music press release and making it simple to read and concise is essential because it's not the only one out there and the recipient may not have enough time to read it. Bloggers, magazines, and agencies typically receive a ton of emails every day, so they won't spend a lot of time reading anything that is too long and boring.
An engaging subject line can make the difference between your email being opened and being discarded. Are you touring soon? What are your upcoming tour dates? What is the inspiration behind your track? Do you have any interesting videos? Have you ever worked with a well-known producer or artist? Make your point in the subject line memorable enough to grab the receiver’s attention and compel them to read it.
Dateline is not a date but the name of the city where the announcement originates. It needs to be separated from the lead sentences and written in all capital letters.
State and city should come first, then month, day, and year. To tell journalists when they can print the article, use the forms "For immediate release" or "To be released on xx" at the top of your press release.
The most crucial element of your news story is an engaging press release headline. According to marketers, we only have three seconds to pique the reader's interest. Your headline should therefore be intriguing and appealing, and it should describe what the contents are for the reader.
Consider the reader of your post when writing. What are they seeking to learn? What could possibly be interesting or surprising to them? Remember, you are pitching yourself to someone else with the main goal of getting this person writing about you. Additional headline options may be your album cover or a quote from a good review of the band.
Sum up the pertinent information using subheadings. There are numerous ways to accomplish it, so experiment with a couple of them until you find the one that works best for you. The most typical method is to summarise the most important information in a line or two. You can build authority in a summary by including quotes from pertinent media if you have them.
Now you should explain what is happening following the easy to follow method of the 5Ws to articulate your music press release:
- Who are you?
- What is the most important thing you want the world to know about you? What is the news?
- Where this is going to happen?
- Why this is so important for you and why people should read about it?
People that are interested will want more information, so this is where you provide them. Include quotes from the key players, such as you, your management, the producers, passages from a prior tour, or what other journalists have said about you. Keep them honest and don’t stress them too much, be genuine.
Include name, phone number, email address and be sure to include all your social media links so that people know where to check you out (Website, Facebook, TikTok, Instagram, Twitter, YouTube, SoundCloud, Bandcamp, etc.). Writers frequently get in touch with artists to get clarification or further information on the press release, so make yourself reachable.
It's time to release your press release to the public now that you have it prepared. Choose whether to submit it directly to the media or to websites that distribute press releases. If the news release is about a physical album, you can send one along with the printed press release, otherwise, if you are sending email include a link to your BandCamp, SoundCloud, YouTube etc.
Avoid sending attachments; they typically appear suspicious and are too heavy. In the event that your music has not yet been published on any streaming platform, choose a Dropbox or Google Drive link.
You should now have the basic knowledge on how to write a press release for your music. Public Relations is only one of the numerous aspect you need to take care about when marketing yourself and Calypsoroom can definitely help you out further with it giving you a new and personal way to listen to the music: with whomever you choose, at the same time, connected by webcam.