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Music trends in the industry: predictions & what artists should expect

We may be in the middle of a technological revolution, but music is still largely produced the same way it was when we were kids. Sure, there are more options than ever for artists to get their songs out there and reach new audiences, but most people still make music in just one or two rooms.

But that's going to change—and fast. In this post, we'll look at some trends emerging in the music industry that will affect artists of all types (and even consumers). These trends will shape what gets produced, how it gets distributed, and how we consume it all together!

TikTok will continue to dominate

TikTok will continue to dominate. It’s the biggest social media platform in the world, with over 400 million users and growing every day. That number is expected to grow even further as TikTok continues its expansion into new countries around the globe.

TikTok will continue to dominate

TikTok might not be a household name yet, but it’s starting to gain some traction in pop culture—and not just with millennials and Gen Z-ers! The app has become especially popular among older generations in China and Indonesia, who are using it for everything from making music videos of themselves serenading their grandchildren or posting motivational messages about being an older parent.

The rise of multiple chart-topping successes over the last years may be attributed to TikTok, which is undoubtedly here to stay.

The focus will be on publishing and sync deals

The industry is moving away from selling music and towards an approach that focuses on publishing and sync deals. Sync deals are when a song is played in a movie or TV show, while publishing deals are when someone else uses your song as part of their own work, like if you wrote the lyrics for another artist's album.

The focus will be on publishing and sync deals

Artists can make money off of streaming services, and they should rely as well on other ways to earn income from their music.

Artwork in motion replaces static images

You're probably familiar with visual art, but do you know what it takes to make a still piece of art come alive? We're talking about moving images and animations that can be used for music promotion, events, artists and brands.

With artwork in motion becoming the trend, there are many ways to use this technology. Artists will be able to promote their latest single as an animated video on social media platforms like Instagram or Facebook instead of using static images.

They might also display their new songs through digital signage at live shows or concerts by using artwork in motion visuals during their performances.

Tipping becomes a more profitable method of payment

Tip jar platforms like Patreon or Twitch or TikTok are starting to become more popular, but tipping is still a new concept for most artists. However, as more people use these platforms, tipping will become a more profitable method of payment. The market is still growing and becoming more established; therefore, its ability to generate revenue will only increase over time.

Tipping is much more profitable than other forms of digital payments such as subscriptions or ads since it doesn't require any additional work from the artist (like providing content through a service) or from listeners or viewers (who have no choice but to consume content).

It also provides a way for listeners or viewers to show their appreciation for artists directly by giving them money directly instead of going through intermediaries like streaming services or radio stations.

Live streaming

As a result of the pandemic, live streaming has increased dramatically and is one of the most interesting forms of content. It’s a wonderful method of producing material too, as after the live stream's conclusion, you can save the video and use it to produce content for further platforms.

Live streaming

Music NFTs

Music NFTs give artists the ability to make immediate money that they control alone, without the use of middlemen. The music industry is quickly shifting due to NFTs.

Every day, they give the artist more power. If you're a producer, for example, you can now easily sell beats straight to customers as music NFT. Due to their immutability, end users can buy these beats or tracks on-chain, utilize them right away, or keep them for resale profit.

The Metaverse

The Metaverse certainly opens up a lot of possibilities as it gives musicians the opportunity to build their brand. It enables musicians to connect with their audience much more personally. The feeling of musicians and their fans being in the same area is created by the blending of real and digital encounters.

As a result, the musician can communicate with other musicians and reach a larger audience. Naturally, this will result in more revenue streams too.

The Metaverse

The Music Industry will be shaped by A.I

The music industry will be shaped by A.I in every way, from production to distribution. With the use of tools amper or splash, we are seeing a new trend where artists can create music with the help of machines rather than humans.

The result is something that sounds almost indistinguishable from human-made music, but can be created at a fraction of what it would take for an artist to create on their own (or even with other instruments).

Social media is evolving

Although social media platforms have always been excellent means to grow a fan base, doing so is becoming more challenging every day. In addition, large social media platforms boost ad revenue, and in order to reach your fans, you must buy commercials.

Many people continue to use these platforms, and over the next ten years, there will be a rise in the need for content worldwide. Because of the oversaturation of these platforms, creators will be competing for users' attention.

On the other hand, the rise in content demand presents several chances to grow a following. If you concentrate on distributing the appropriate material on the platform where your target audience is present, you are doing things right.

Building a tiny army of devoted fans on the platforms you utilise is becoming increasingly crucial, especially for independent artists, and here is where CalypsoRoom can help you out, giving you a personal and direct way to promote your music and get in contact with your super fans.

Social media is evolving

Conclusion

For far too long, the music business has mainly relied on revenue from live performances. This makes it difficult for many artists to adapt their business strategies and find success in these uncertain times.

The predictions mentioned in this blog post are inevitable, and if you want to maintain a consistent monthly revenue, you must act rapidly to adapt.

We hope you enjoyed reading this post, and if you'd want more advice for advancing your musical career, please visit our blog area. There, you'll find a lot more helpful articles, tips, and suggestions.

Are you a music artist or label and do you want to give your music a further dimension? Do you own or co-own the master and publishing rights of your music? Consider to post it on CalypsoRoom listening to it together with your super fans, at the same time, connected by webcams.

Thanks for reading
CalypsoRoom Team



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Music trends in the industry: predictions & what artists should expect

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