Why music streaming platforms are becoming popular among Gen Z
Music streaming services have gained popularity in recent years and aren't showing any signs of slowing down.
Companies like Spotify, Apple Music, and Pandora are slowly replacing music ownership as the norm, and Gen Z (people born between the late 1990s and the early 2010s) are leading the charge.
"We estimate consumers will spend $6.78 billion via social apps this year – rising to $17.2 billion annually by 2025," says a 2021 headline stat from Musically.
The same headline also estimated consumers to spend 548 billion hours live streaming in top social apps in 2021.
Teens and young adults are choosing music streaming platforms over buying CDs or vinyl records and tapes anymore. But why? What is it about streaming that's special?
5 Major reasons why streaming platforms are becoming popular
1. They're affordable - One of the reasons music streaming platforms are becoming popular among Gen Z is because they offer reasonable accessibility. You can access millions of songs and create custom playlists for a monthly fee. This is much more affordable than buying individual albums or songs.
2.They're convenient - You can access your music streaming account anywhere with an internet connection. This means you can listen to your favorite tunes on your phone, tablet, or computer.
3.They offer a wide selection of music - With millions of songs on all streaming platforms, you can find whatever you want.
4.You can create custom playlists - On many music streaming platforms, you can create custom playlists of your favorite songs. You can even make different lists for different occasions, like a party and workout playlist.
5.Control over what we listen to - We can control what we listen to on these platforms. For example, if we want to hear a specific song, we can search for it and play it immediately. We can also create custom playlists full of our favorite songs. This contrasts with the radio, where we have no control over what is played and often have to listen to songs we don't like.
6.They're social - One of the best things about many music streaming platforms is that they allow you to connect with other listeners worldwide through social media and share what you're listening to. In CalypsoRoom, for instance, you can listen to the same music with people from all over the world meanwhile being connected through a webcam.
What makes music streaming platforms popular among Gen Z
Straight answer – instant gratification and a sense of community.
The music streaming platforms of today offer instant gratification that is appealing to young people who have grown up in the digital age.
When you want to listen to a specific song, you can search for it and hit play without downloading anything or waiting for it to buffer.
You can also access a vast library of songs, so you're never bored. And if you're ever feeling generous, you can share your favorite tunes with your friends easily.
There's no need to buy physical copies anymore because everything is accessible through these services.
Being connected and part of a community
Keeping up in a constantly moving and ever-changing world can take much work. However, technology has made staying connected with what is happening worldwide easier.
There is always something new to discover, from social media to streaming services.
For Gen Z, music streaming platforms are becoming increasingly popular. As mentioned earlier, there are many reasons for this, but the main one is that they offer a way to connect with others who share your taste in music.
Whether you are looking for new music to listen to or want to find people to connect with, these platforms provide the perfect solution.
How there's an increased readiness to pay for music subscription
A study reveals that almost half of the American population now pays for music subscriptions of some kind, and in 2021, music and other audio spending increased to $1.95bn.
There's no doubt that music streaming platforms are becoming increasingly popular among Gen Z, but they aren't the only ones contributing to its growth.
About 89% of Baby Boomers (people born between World War II and the mid-1960s) in the U.S. are also active music streamers.
And there are a few reasons for this. For one, there's the increased convenience of having all your music in one place that you can access from any device.
Then there's the discovery factor – with so much music at your fingertips, finding new artists and songs you love is easy.
Finally, there's the price point. Although paying for a music subscription may seem like a lot, comparing it to buying individual albums or songs is reasonable. Plus, most platforms offer a free trial, so you can try it before you buy.
Gen Z is redefining the music-streaming business
Due to the peak in millennials' purchasing power, consumer commerce has long prioritized marketing to this young demographic.
However, after years of marketing and research, businesses need to adjust their advertising objectives due to the emergence of a new generation's stake in the modern marketplace – Generation Z.
Although millennials were among the first to use social media and apps like Facebook, they are no longer the intended audience for the newest technological advances, including streaming.
The popularity of streaming platforms - Conclusion
In conclusion, music streaming platforms are becoming popular among Gen Z for various reasons: they offer users a convenient way to listen to their favorite music, discover new artists, and create custom playlists.
Additionally, these platforms provide an affordable alternative to purchasing individual songs or albums.
With so many benefits, it's no wonder these services are becoming increasingly popular, even for folks not born into a tech-oriented generation.
If you love music and would like to experience it in a new and active way, create your free account in CalypsoRoom and meet new and old friends meanwhile sharing your love for the same music and socializing connected by webcams.
Thanks for reading, CalypsoRoom Team
Frequently Asked Questions
What is a music streaming platform?
A music streaming platform is a website that enables customers to access and listen to music via the internet without downloading it to their devices. Spotify, Apple Music, and Tidal are a few online music streaming services as examples.
Why are music streaming platforms becoming popular among Gen Z?
Technology is essential to Gen Z's life as they mature, and they place a high value on accessibility and ease. As a result, they now have an easy and reasonable option to access a sizable music collection available whenever and wherever they choose.
How do music streaming platforms work?
Platforms for streaming music over the internet function by utilizing a mix of servers, software, and licensing. Upon selecting a song or playlist, the platform instantly transfers the audio files from its servers to the user's device.
What are the benefits of using a music streaming platform?
Making and sharing playlists, having access to a sizable music collection, learning about new musicians and genres, and avoiding commercials are just a few advantages of utilizing a music streaming service. In addition, several sites provide customized suggestions based on the user's listening history and preferences.
Are there any drawbacks to using a music streaming platform?
Losing access to your music is possible if a streaming service goes out of business or changes its policy. Artists may also not be fairly compensated for their efforts if they use a music streaming service. Also, some users might appreciate having tangible copies of their favorite tunes.
How much does it cost to use a music streaming platform?
Depending on your chosen platform and plan, utilizing a music streaming service might be expensive. While some platforms provide ad-supported free versions, others charge a monthly or yearly membership price to access particular features like ad-free listening or offline playing.
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Written by CalypsoRoom Editorial Team
The CalypsoRoom Editorial Team is a skilled and diverse group of writers, researchers, and industry specialists who have access to Calypso's data and information in order to give you broad knowledge about the music industry as well as helpful advice to help you manage your music and dancing career.
Updated January 2023
