SEO for musicians: tips and recommendations
Online information can be found in a variety of ways, but when someone is looking for anything in particular, search engines are frequently used.
Many individuals use search engines every day to find things, and among them are some of your fans or potential admirers. The key for you as a musician is to be aware of what people are looking for when it comes to your music and then to deliver excellent content that fulfils their needs.
Even though the internet may already be overflowing with material, optimising your website to attract more visitors from search engines might help you establish your own online presence and promote your music
Let's speak about some strategies to help your band website rank in those search results because this makes search engine optimisation (SEO) more crucial than ever.
Get your website
When determining its ranks, Google gives content from the artist's official website priority. You need a website that is optimised with keywords, metadata, and a positive user experience if you want to go up the Google rankings.
The lifeblood of your internet presence is a website. Your audience will have a central location to access your most recent releases, songs, and planned projects if you have an official website. Your website should have connections to your music, be branded properly with a strong bio, photographs, links to a merch store, and information about forthcoming concerts.
Make sure your website is well-structured and pleasant to the eye, and check to see that you're properly adding keywords into both your main text and picture text. By doing this, you'll assist search engines properly index your website, which will help you get found and heard by potential fans and talent scouts.
Choose the keywords to target
If you do not use the appropriate keywords, you cannot optimise your website for searches. To discover which keywords to use for your own website, you must research which bands similar to yours are using them successfully. In order to find out what your potential fans are actually looking for, keyword research is crucial.
Naturally, your band name is a fantastic place to start when deciding which keywords to target. Spend some time learning about the keywords you want to target because they will serve as the basis for all SEO work you do.
Use the keywords you've identified in your website's metadata and content. Targeting one of a few keywords in each article is a solid SEO strategy. Avoid writing many articles with the same keyword in the title.
Be careful not to use the same keyword in the same article too many times. A lot of search engines consider "keyword stuffing" to be a very bad strategy. If you do this and get discovered, which you will, the search engines may penalise your material indefinitely.
Create a good amount of contents
The basic of everything in SEO is content. You have no chance of ranking for anything without content. Because of this, starting out by just creating a music website with some basic material is fantastic. In general, the more quality content you have, the better.
So, upload all of your stuff to your website. Your fans must enjoy the quality of the content. For instance, be sure to at least include a professionally written musician bio. Add your pictures and videos, and give them text titles. Include as much information about each of your gigs and events as you can.
Of course, include your music as well as, perhaps, your lyrics. Always keep in mind your target keywords. Whatever consumers are looking for with those keywords should be included in your content.
Improve the page tags
A few tags that are inserted into the HTML code of your page don't appear on your website, but they are significant to search engines.
Title tags
When your website appears in a search engine result, users will view and click on the text contained in this tag. When the page is open, it's also what you see in the tab of your browser. The ideal title for your page should be up to 60 characters long and should be clear, succinct, and descriptive. Your website's pages should each have a distinct title tag, be easy to read for humans, and contain a few of your key phrases, such as your band name.
Meta description tags
Search engines also utilise this one in their results pages. Once more, all you need is a succinct explanation of the information on your website, ideally no longer than 120 characters.
The text you submit here is not indexed by search engines, but it is displayed in search results, where it is more likely to result in clickthroughs to your website if it is pertinent or alluring to those looking for your music. Search engines will be more likely to view your site more frequently in search results as a result of the increased number of clickthroughs you receive.
Headings
Headings are crucial because search engines use them as "tags" to classify website content. In order to avoid confusion, always make sure that they adequately characterise any possible searches. H1, H2, H3, and other heading tag types are among them. The H1 tag is the most significant because it summarises the main topic of the page and should only be used once. A sub-header is an H2, and a sub-sub header is an H3. When arranging your page headings, pay the most attention to H1s and H2s, though you can go all the way down to H6s if you want.
Get Backlinks
Backlinks, often known as links from other websites to your website, are crucial for SEO. This is because Google favours trustworthy websites, and one way it can determine whether your website is trustworthy is by looking at the websites that connect to yours. The more websites link to your, the better.
Obviously, the trustworthiness of the website from which a backlink originates determines its authority. Ideally, you want real backlinks from excellent websites with excellent content that are specifically relevant to your band. Your ideal backlink, for instance, might come from a favourable review of your music that links to your website and appears on a prominent music blog.
Sites with a high number of external links pointing to them give more weight to connections coming from them. Ensure that your website is linked from all of your social media accounts and any other platforms where you are active. When your band is mentioned online, try to include a link to your website as much as you can and when it makes sense.
Be active on social media
Ideally, when people search for you, they'll find a ton of recent and current information about you in the search results. You'll have the best chance of building a comprehensive online presence to interact with your fans if you use all of the internet resources at your disposal and connect them through your website.
Having a big presence on YouTube is beneficial because it receives lot of searches as well (is second only to Google). Fans will be drawn to the channel's curated material, which will then lead them to your affiliated websites. On YouTube, SEO keywords can help you rank higher in search results. They can be included into video hashtags, lyrics, and titles.
Fans can interact with their favorite artists on a major platform like Facebook. Use keywords in your Facebook posts and biographies the same way you use them in your website's text; doing so can significantly boost and improve your website's ranking and indexing in search engines. Keep your Facebook biography and contact information current to preserve your position in search results.
Conclusion
To maximise your visibility through search engines, SEO music marketing requires a long-term effort. If you have no prior expertise, learning digital marketing can be a difficult undertaking, but the results are well worth the effort.
To properly market your music, a strong community must be created around it , and SEO efforts are just one part that help you with that.
You may also seek assistance from Calypsoroom, which will give you a direct and intimate channel for communicating with your fans by listening with them to some of your music in a video music session.
Are you a musician interested in posting some of your music on Calypsoroom? Express your interest through this form.
back
Written by CalypsoRoom Editorial Team
The CalypsoRoom Editorial Team is a skilled and diverse group of writers, researchers, and industry specialists who have access to Calypso's data and information in order to give you broad knowledge about the music industry as well as helpful advice to help you manage your music and dancing career.
Updated January 2023
