How to build a fan base: musicians guide

Each and every musician creates music because of their fan base. You create music so that it may be enjoyed by others and not only heard by them. Fans will not fall in love with your music and the artist instantly; it takes patience and loyalty.

Throughout an artist's career, building a fan base is a gradual, ongoing process. We'll walk you through how to gain a fanbase, how to develop an audience, and how to steadily increase that fanbase in this article.

What is a fan base and why is it so important to build one?

Fans of a public figure make up a fanbase. A fanbase for an artist refers to the people who will listen to their music frequently and follow their musical career.

What is a fan base and why is it so important to build one

In the age of social media and online presence, a fanbase can be thought of as the people who frequently connect with your material and follow your artist brand across many platforms.

The foundation of every musician's musical career is their fan base. They are the ones who will purchase, stream, and download your music, go to your gigs, purchase your merchandise, spread the word about you to their friends, like, comment on, and share your social media postings.

They are the ones that are excited to hear about your most recent musical accomplishment or to listen to your upcoming release.

Your fan base is a big source of income in addition to being important for following your musical journey. Your fans directly influence some of the major revenue streams for artists today, such as album sales, ticket sales, merch sales, and streaming money.

How to build a fan base?

Choose your unique Style Of Music

In order to build a fanbase, you have to first choose your unique style of music. You can’t expect anyone to follow you if you don’t stand out from the crowd.

So what makes your voice different from other singers? How do you want your fans to describe it? Do they need a way to explain it, or can they just hear it and know exactly what kind of artist you are?

If there is no passion involved in creating and performing music, there will be no connection with the audience. No one will care about what you have to say if they don’t believe in your vision or share your love for music.

You need to do something that isn't already being done by someone else! It has to be special so people who aren't familiar with that style will think that only YOU could do this type of sound right now.

Choose your unique Style Of Music

Make great Music

Good music is the foundation of a successful career. That doesn't mean that you have to be a virtuoso or even a great singer, but it does mean that you will need to put some effort into creating high-quality songs.

Don't get us wrong—it's possible for an artist with an incredible talent and/or voice to become famous with just one song, but more often than not, it takes multiple songs in order for fans and producers to notice your talent.

Understand your target audience

You need to know who your audience is. What age range are they? Are they male or female? Do they have kids or not? What do they do on the weekends, and who do they hang out with? How much money do they make annually? And what are their goals in life (if any)?

If you can answer all of these questions, then you’re halfway there! Take a look at the competition in your niche and see how each one differentiates themselves from the others. On which platforms does this artist have the highest engagement rate (YouTube, Instagram, TikTok)? What kind of content gets shared among fans most frequently (videos/music/photos)?

Finding listeners who will appreciate your music is important. People that appreciate listening to music similar to your style will probably be among your fanbase.

Understand your target audience

Use different social media platforms

One of your best tools as an artist for growing your fan base is social media. One of the first things you need to do is choose which social media platforms you're going to be using. If your goal is simply to reach as many people as possible, then Facebook, TikTok, and Twitter are probably your best bets.

However, if you want more targeted exposure and engagement with your audience, Instagram may be a better choice, especially since there's a lot of overlap in terms of who uses each platform (i.e., lots of young people use all of them).

What about having a video music session where your super fans may interact live with you while listening together to some of your songs? This is exactly what you can achieve in Calypsoroom, a brand-new musical experience that provides your music a new dimension.

Of course, there are also plenty of other choices out there; some musicians prefer YouTube, Reddit or Snapchat. Whatever route you decide to take, make sure that it makes sense for where your audience lives online: if they're more likely to be on Tumblr than Instagram (or vice versa), then make your choices accordingly!

Always include a call-to-action when sharing postings about your music is a good advice. Share more than a link. Tell people what you are sharing with them (and perhaps explain why), then make it clear what you want them to do or how you want them to react.

Use different social media platforms

Create Awareness around your music

The best way to build an audience is by creating awareness around your music. You can do this in a number of ways, such as:

- Create a blog.
- Use a mailing list.
- Building a website.
- Get your music on local radio.
- Creating social media accounts and spending some money on paid ads.

Email Promotion

Email is still one of the best ways to inform your audience about future events like concerts, releases, and contests.

Because of this, be sure to explicitly offer an email sign-up for those interested as you grow your fan following. Once you have their email addresses, don't continually spam them like you would on social networking. Keep things short and sweet, get right to the point, don't ramble on about stuff no one cares about! Keep it simple. The more succinct, the better.

A good strategy is to offer thoughtful newsletters once or twice a month. This will prevent your admirers from unsubscribing as a result of receiving too many emails.

Email Promotion

On social media, you can promote your email list and offer incentives for people to join up, such as a free download of your most recent album or access to exclusive video updates, for example.


People who are successful in the music industry use it all the time, and if you’re truly serious about making your music career work for you, then it’s something that you should be using too.

Networking is also about learning from others, whether they be musicians, producers, or managers, so that we can all become better at what we do as a whole.

Networking encompasses more than just face-to-face contact. There are numerous options to communicate with other creatives and members of the music industry online. Utilize the online environment to connect, interact, and meet other people in the music industry.

Play live shows

If you want to build a fanbase and make money, you'll have to play live shows. Whether you're playing in front of five people or five thousand, there's no better way to get your music out there than by playing live shows.

It will create buzz and excitement among those who were able to catch some of the performances. If they hear something good but aren't sure what it was called or where they can find more from the artist, they will likely search online for answers after leaving your venue so that they can find more of what you just played.

Play live shows

Don't just leave right after the performance, converse with others! Interact with the audience, the bartender, and the sound engineer. Use this as a chance to strengthen your relationship with your current fans and create new connections with potential new fans.

Collaborate with other artists

Collaborating with other artists is a great way to build your fanbase and increase your exposure. By collaborating with another artist, you are exposed to their audience, which means more people will hear your music.

For example: if you collaborate with someone who has a large following on social media (like Instagram), then it’s likely that many of their followers will see you as well. If they like what they hear, they’ll follow along too!

Look for bands and performers in your genre who are similar to you in terms of message, attitude, and identity. Produce something that will appeal to both fan bases, then advertise it on all your platforms.

Don’t forget about your family and friends

Your inner circle is a wonderful place to start when developing your fan base. Your earliest supporters will probably be intimate friends, family, and acquaintances.

People who know you are likely to hear your music before you reach out to random strangers who may not have any incentive to take the time and listen. When they actually pay attention and enjoy what they hear, you've got your first admirers!

Encourage them to spread the word by sharing it with their network.

Don’t forget about your family and friends

Make supporting you funny

To build your fanbase, you have to make it fun and easy for them to support you. Make sure that your content is easy to share so people can spread the word about you. You also have to give them something in return for their support by making it easy for them and rewarding their involvement with small perks.

You can increase the number of listeners to your music by offering incentives. Giveaways and competitions are excellent methods to accomplish this. Everyone enjoys getting prizes.

This would encourage them to listen to your music more regularly and return for more. Give fans a free download of a song in exchange for their email addresses. You can hold contests on a regular basis and give prizes to the winners. You may also offer your most devoted supporters free music or items or the chance to meet you in a 1 to 1 Music Video music Session in CalypsoRoom.


It takes time and perseverance to build a fan following, but once you do, there are many benefits that can last a lifetime. Building a devoted following requires consistency and perseverance. Setting goals and targets for what you want to accomplish with each project or within a specific time frame would be an excellent way to go about it.

Fans get more attached to your music and artist brand as a result of their increased engagement and CalypsoRoom can definitely help you out on this giving you the opportunity to nurture your super fans by listening with them some of your music, together, connected by webcams.

Are you a music artist or label and do you want to give your music a further dimension? Do you own or co-own the master and publishing rights of your music? Consider to post it on CalypsoRoom listening to it together with your super fans, at the same time, connected by webcams.

Thanks for reading,
CalypsoRoom Team


How to build a fan base

#community #directtofan

#marketing #superfans
New music experience
Meet new people listening together the same music

© 2022 Calypsoroom, Inc. - Terms of Service , Privacy Policy and Cookies Policy - Blog